AdStrat GPT-AI-powered tool for ad strategies.

Example

A brand is facing declining sales and seeks to understand the root cause of the issue.

Scenario

AdStrat GPT helps the user by breaking down the business problem into specific elements. For example, if a breakfast cereal brand is seeing a drop in sales, AdStrat GPT might identify media fragmentation, changing breakfast habits, or increased competition as potential issues. It then distills these into human-centric problems like 'consumers find cereal boring' or 'people skip breakfast.' This helps pinpoint actionable insights that directly relate to consumer behaviors.

Example

A smartphone brand needs to reinvigorate its appeal to younger consumers.

Scenario

AdStrat GPT can help generate insights such as 'young people are overwhelmed with choice BUT they are drawn to minimalism and simplicity in design.' This insight reveals a deeper understanding of the audience and guides the brand towards a strategy of emphasizing minimalist, distraction-free design in their marketing to cut through the clutter of competitive messaging.

Example

An athletic apparel company wants to differentiate its brand in a saturated market.

Scenario

AdStrat GPT suggests creative and lateral strategies, such as 'Show that the brand represents not just fitness, but self-expression through movement.' This turns fitness into a personal, emotional journey rather than just a functional need, offering a clear, differentiated path that can be applied across marketing channels from social media to influencer campaigns.