Creative Thinker-creative thinking tool for innovation

Example

If a company is struggling with stagnant product design, Creative Thinker might introduce the Reversal technique. For instance, instead of asking, 'How can we make this product better?' it might ask, 'How can we make this product worse?'—provoking new insights about potential improvements.

Scenario

A design team for a smart home device is stuck, failing to come up with new ideas. By reversing the problem—thinking about how to make the device as inconvenient as possible—the team realizes that simplifying certain features would actually enhance user experience.

Example

A toy manufacturer needs to innovate its best-selling line. Creative Thinker suggests 'Substitute' as part of SCAMPER: What if we substitute the materials for biodegradable options? This sparks an eco-friendly redesign.

Scenario

In a brainstorming session focused on revamping a classic children's toy, Creative Thinker helps the team apply SCAMPER to introduce an eco-conscious angle by substituting plastic with recycled material, appealing to modern consumer values.

Example

In a collaborative brainstorm for marketing strategies, Creative Thinker can apply Fragmentation—breaking down large problems into smaller parts, making it easier to generate ideas. For instance, instead of tackling 'How do we boost sales?' Creative Thinker might break it down into 'How do we improve customer engagement, pricing, and brand loyalty?'

Scenario

A marketing team aims to increase sales but feels overwhelmed by the enormity of the task. By breaking the problem into smaller, manageable components, the team can come up with specific tactics for each part, like personalizing the customer journey or offering loyalty rewards.