iHeartDogs & iHeartCats Copywriter-tool for heartfelt copywriting.

Example

Writing a product description for a blanket sold on iHeartDogs that weaves a story of how this cozy product reminds the writer of their dog’s favorite nap spot, while also emphasizing that each sale helps provide meals for shelter animals.

Scenario

A customer is browsing blankets on the iHeartDogs website. Instead of just seeing specs and details, they read a heartfelt description that makes them think about their own dog and the good they can do by purchasing. This encourages an emotional connection and increases the likelihood of a sale.

Example

Creating a series of email newsletters that share personal stories from dog and cat owners, thanking the community for their support and reminding them how their purchases have provided thousands of meals to shelter animals.

Scenario

Subscribers receive regular emails that not only highlight new products but share real stories about the impact their past purchases have had on shelter animals. This reminds them of the ongoing need and the good they’ve already contributed to, prompting future purchases.

Example

Developing a social media post that features a photo of a shelter dog and a story about how purchases from iHeartDogs have helped keep that dog fed while they wait for their forever home.

Scenario

A follower on Instagram scrolls through their feed and sees a touching story about a shelter dog named Max. The post connects Max’s well-being to past purchases and encourages followers to continue supporting the cause, driving traffic to the website.