Introduction to What Would Apple Do?

What Would Apple Do? (WWAD) is a specialized version of ChatGPT, designed to provide feedback based on Apple's Human Interface Guidelines (HIG). Its primary function is to help designers and developers create apps and interfaces that align with Apple's design standards, ensuring a high-quality user experience. For example, if a designer uploads a mockup of an iOS app, WWAD analyzes the design and offers suggestions to improve navigation, color schemes, and layout consistency according to HIG. This ensures the app not only looks good but also performs efficiently and intuitively.

Main Functions of What Would Apple Do?

  • Design Analysis

    Example Example

    A designer submits a screen layout of a new app.

    Example Scenario

    WWAD reviews the layout, checking for adherence to Apple's HIG on spacing, alignment, and font usage. It then provides detailed feedback, such as suggesting adjustments to padding and recommending more accessible color contrasts.

  • User Interface Optimization

    Example Example

    A developer seeks advice on improving the usability of a navigation bar.

    Example Scenario

    WWAD evaluates the current navigation bar design against HIG standards. It might suggest changes to button sizes for better touch targets, repositioning elements for ease of use, and enhancing icon clarity.

  • Accessibility Enhancement

    Example Example

    An accessibility consultant needs to ensure an app is usable for people with disabilities.

    Example Scenario

    WWAD examines the app's interface, focusing on HIG accessibility guidelines. It identifies issues such as insufficient text-to-background contrast and suggests improvements like enabling VoiceOver support and using larger, legible fonts.

Ideal Users of What Would Apple Do?

  • UI/UX Designers

    Designers benefit from WWAD's detailed feedback on how to align their designs with HIG, ensuring their apps provide a seamless and intuitive user experience. This is crucial for maintaining brand consistency and improving user satisfaction.

  • App Developers

    Developers use WWAD to ensure their app interfaces are not only functional but also adhere to Apple's standards. This helps in creating polished, user-friendly applications that can pass Apple's stringent app review process more easily.

How to Use What Would Apple Do?

  • Visit

    Go to for a free trial without needing to log in or having a ChatGPT Plus subscription.

  • Upload Your Design Files

    Prepare your design files and upload them directly to the platform. Supported formats include PDF, images, and text documents.

  • Receive Detailed Feedback

    The tool will analyze your design according to Apple’s Human Interface Guidelines and provide detailed feedback on areas for improvement.

  • Implement Suggestions

    Review the suggestions and apply the recommended changes to enhance your design's alignment with Apple's standards.

  • Iterate and Refine

    Continue to iterate on your design, re-uploading as necessary to receive further feedback and ensure optimal alignment with the guidelines.

  • Prototyping
  • UX Improvement
  • Design Review
  • UI Critique
  • HIG Compliance

FAQs about What Would Apple Do?

  • What is What Would Apple Do?

    What Would Apple Do? is a design feedback tool that provides detailed critiques based on Apple's Human Interface Guidelines to help users improve their designs.

  • How does What Would Apple Do? work?

    Users upload their design files to the platform, and the tool analyzes these designs against Apple’s guidelines, offering specific suggestions for enhancement.

  • What types of files can I upload?

    You can upload various file formats, including PDFs, images, and text documents, to receive feedback on your design.

  • Is there a cost to use What Would Apple Do?

    You can access a free trial without the need for login or a ChatGPT Plus subscription, allowing you to experience the tool’s capabilities firsthand.

  • How does What Would Apple Do? ensure my design follows Apple's guidelines?

    The tool leverages detailed knowledge of Apple's Human Interface Guidelines to analyze your design and provide targeted feedback to align with these standards.


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