antwerpes Healthcare Briefing Benchmarker-tool for healthcare project briefs.

Example

A pharma company needs to launch a new oncology drug and must brief its agency on the target audience, compliance issues, and key product features. The tool guides the user through detailed questions such as the drug's benefits, expected messaging, and required regulatory disclaimers.

Scenario

The company uses this function to ensure its briefing covers the necessary legal guidelines, such as providing accurate efficacy rates and contraindications.

Example

A healthcare brand aims to market a new over-the-counter (OTC) product. The tool helps define different audience segments, from pharmacists to end consumers, and tailors the messaging to fit each segment's needs.

Scenario

This function is applied when the brand needs to identify different target groups, ensuring their concerns and behaviors are addressed, such as distinguishing messaging for healthcare providers versus patients.

Example

While briefing a marketing agency, a pharmaceutical company may allow certain creative liberties but must adhere to strict legal constraints on claims. The tool helps outline which areas of the campaign can be flexible, such as design, and which must follow strict legal wording.

Scenario

The company uses this feature to outline which claims regarding the drug's efficacy must be phrased exactly as approved by regulatory bodies, while allowing creativity in branding and design.