Behavioral Design Expert-behavioral design advice and audits.
AI-powered tool for behavior design.
What is behavioral design?
What is gamification?
What are the 15 strategies of change?
Where can I learn more about the Make it toolkit?
Can I get certified in the Make it toolkit?
What are the 5 laws of Behaviour?
What are tactics, and how many are there?
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Introduction to Behavioral Design Expert
Behavioral Design Expert is an AI-driven tool designed to assist users in applying behavioral science principles, specifically through the 'Make It' toolkit developed by Massimo Ingegno. This tool focuses on enhancing human behavior understanding and creating interventions that effectively influence actions. The main purpose is to help designers, marketers, change-makers, and other professionals create products, services, or campaigns that drive desired behaviors. For example, in a scenario where a company wants to increase user engagement on their platform, Behavioral Design Expert can suggest strategies like 'Make it Easy' to reduce friction in user interactions or 'Make it Social' to leverage community influence. By providing these tailored recommendations, the tool ensures that behavioral design principles are applied systematically and effectively.
Main Functions of Behavioral Design Expert
Behavioral Strategy Recommendation
ExampleIf a user wants to increase the adoption of a new digital service, the tool can recommend strategies such as 'Make it Attractive' by framing the service as familiar and immediately beneficial, or 'Make it Timely' by offering the service at a moment when users are most likely to engage.
ScenarioA bank seeks to improve the uptake of its new mobile banking app among customers. Behavioral Design Expert suggests using 'Make it Social' by showcasing peer adoption rates and 'Make it Easy' by simplifying the app's user interface.
Audit Existing Products or Services
ExampleThe tool can evaluate an existing product and identify areas where behavioral principles are underutilized. For instance, it might find that a product lacks clear goals for users and recommend implementing the 'Make it Achievable' strategy to set clear, attainable milestones.
ScenarioA fitness app struggles with low user retention. The tool audits the app and recommends the addition of progress tracking and achievement badges, aligning with the 'Make it Achievable' strategy to motivate users to continue their fitness journey.
Ethical Behavioral Design Guidance
ExampleThe tool provides warnings when a strategy might have ethical implications, ensuring that users consider the ethical impact of their designs. For instance, if a tactic could be seen as manipulative, the tool might suggest alternative approaches.
ScenarioA retail company wants to use scarcity to drive sales but the tool advises caution, suggesting that overusing this tactic could harm customer trust. Instead, it recommends combining 'Make it Scarce' with 'Make it Meaningful' to align the scarcity with genuine customer values.
Ideal Users of Behavioral Design Expert
Product Designers and UX/UI Professionals
These users benefit from the tool's ability to integrate behavioral science into the design process. By leveraging strategies like 'Make it Obvious' and 'Make it Attractive', designers can create more user-friendly and engaging digital experiences. The tool is particularly useful for those looking to optimize user flows, enhance product usability, and drive sustained user engagement.
Marketers and Change Managers
Marketers and change managers can use the tool to design more effective campaigns and interventions. By applying strategies like 'Make it Social' and 'Make it Timely', they can influence consumer behavior more predictably. This group benefits from the tool's ability to connect behavioral insights with marketing tactics, resulting in more impactful and ethically sound campaigns.
How to Use Behavioral Design Expert
Visit aichatonline.org
Sign up for a free trial with no need for ChatGPT Plus or login, allowing immediate access to Behavioral Design Expert.
Explore Prompts Library
Once you’re inside, head to the Make it toolkit prompt library. This is a rich resource where you can explore behavioral science-based prompts for inspiration, audits, or brainstorming.
Specify Target Audience & Goals
For optimal use, identify the target audience, your behavioral challenge, or desired outcomes. This helps the system provide tailored, actionable advice.
Use Make It Strategies
Integrate any of the 15 Make It strategies in your work. These strategies are designed to influence behavior effectively based on insights from behavioral science.
Iterate & Apply
After generating ideas or audit results, implement them in your project and iteratively improve based on feedback or testing outcomes.
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- Product Design
- Gamification
- Behavioral Change
- UX Audits
- Health Interventions
Top Questions about Behavioral Design Expert
What can Behavioral Design Expert help me with?
Behavioral Design Expert provides support for applying behavioral science and gamification principles to product design, marketing, health interventions, and more, using the Make It toolkit’s 15 strategies.
How is this different from other behavioral science tools?
This tool integrates behavioral science, UX design, and gamification with 15 proven strategies. It's comprehensive, catering to multiple fields and offering real-time advice using the Make It framework.
Can I use this tool for non-digital interventions?
Absolutely. Behavioral Design Expert can offer insights and tactics for both digital and non-digital interventions, including campaigns, public health projects, and more.
Do I need prior experience in behavioral science to use it?
No prior experience is necessary. Behavioral Design Expert is designed to be user-friendly, with accessible explanations and examples for all levels of understanding.
How does Behavioral Design Expert ensure ethical use?
The tool warns users of potential ethical concerns related to manipulating behaviors and encourages ethical application of its strategies, always emphasizing user well-being.