RE.A.L. Agile Projects-agile project management tool.
AI-powered, agile project management.
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RE.A.L. in Action (Beispiele / Examples)
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Introduction to RE.A.L. Agile Projects
RE.A.L. Agile Projects is a dynamic and innovative framework developed by sitegeist, a digital agency in Hamburg, to optimize project management and execution. The acronym RE.A.L. stands for RawEstimates, Agile, and Lean, which are the core principles driving this methodology. The framework was created in response to the inefficiencies and 'waste' often found in traditional project management approaches, particularly those reliant on fixed-cost contracts and exhaustive pre-planning. By eliminating unnecessary processes like detailed contracts, extensive requirement specifications, and rigid cost estimates, RE.A.L. enables projects to be more adaptable, cost-effective, and efficient. For instance, instead of providing a fixed budget upfront, sitegeist uses a 'RawEstimation'—a flexible approach where only the necessary modules for the project are estimated, and the project is billed based on actual work done. This method not only reduces waste but also fosters a collaborative environment where client and agency work closely together to achieve the project goals. An example scenario might involve a website relaunch where instead of focusing on a detailed, fixed plan, the project team iteratively delivers functional prototypes, adjusting scope based on ongoing feedback.
Main Functions of RE.A.L. Agile Projects
RawEstimation
ExampleIn a typical project, instead of providing a traditional fixed-cost estimate, sitegeist offers a 'RawEstimation' based on the project's overall goals. This estimation covers key modules required to achieve the goals without detailed specifications.
ScenarioA client approaches sitegeist for a website redesign. Instead of a fixed-cost proposal, sitegeist provides a rough estimate covering essential modules like navigation, content management, and user interface design. The project is billed monthly based on actual hours worked, offering flexibility to adapt as the project evolves.
Lean and Agile Implementation
ExampleProjects are managed using lean and agile principles, focusing on delivering the most value with the least waste. The focus is on rapid prototyping and iterative development.
ScenarioDuring a digital transformation project for a travel agency, sitegeist implements a series of small, functional prototypes instead of a complete overhaul. The client can see progress early and often, providing feedback that refines the project incrementally.
Ponyhof List
ExampleThe 'Ponyhof List' is a tool used to manage non-essential features that clients request. These are documented and revisited only if time and budget allow after the core project goals are met.
ScenarioIn a mobile app development project, a client requests multiple UI enhancements. Instead of incorporating all at once, sitegeist places these requests on the 'Ponyhof List,' focusing first on delivering the app's essential functionalities. Only if there’s budget and time left at the end of the project are these enhancements revisited.
Ideal Users of RE.A.L. Agile Projects
Digital Agencies
Digital agencies looking to adopt a more agile and lean approach to project management are ideal users of the RE.A.L. framework. They can benefit from the flexible estimation and billing processes, reduced project waste, and a focus on delivering real value to clients quickly.
Large Enterprises
Large enterprises engaged in complex digital transformation projects can also benefit from RE.A.L. By avoiding traditional, rigid planning methods, these organizations can adapt more quickly to changes and ensure that their projects are always aligned with their business goals.
How to Use RE.A.L. Agile Projects
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Understand RE.A.L. Framework
Familiarize yourself with the core principles of RE.A.L.: RawEstimates, Agile, Lean. This involves understanding the approach of skipping traditional contracts, using minimal viable products, and delivering value quickly without unnecessary waste.
Identify Project Goals and Modules
Define your project’s 'True North' with three main goals and list the modules needed to achieve these goals. Keep descriptions minimal, focusing on the high-level purpose rather than detailed specifications.
Implement Iteratively
Break the project into small, manageable iterations. Work closely with stakeholders, deliver fast, often, and early, ensuring continuous feedback and improvement. Avoid over-planning and adjust as needed based on real-time insights.
Use the Ponyhof List
Manage non-essential requests by placing them on the 'Ponyhof List.' Focus on delivering the core functionalities first, and address additional features only if time and budget allow.
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Common Q&A about RE.A.L. Agile Projects
What is the core philosophy of RE.A.L.?
RE.A.L. stands for RawEstimates, Agile, Lean. It eliminates unnecessary traditional project artifacts like detailed estimates and contracts, focusing instead on delivering valuable outcomes quickly and iteratively.
How does RE.A.L. differ from traditional project management?
Unlike traditional models, RE.A.L. avoids detailed upfront planning and estimations, reducing waste. It focuses on continuous delivery of valuable increments, and adapts to changes rapidly without being tied down by rigid plans.
What is the 'Ponyhof List' in RE.A.L.?
The Ponyhof List is a tool used to manage nice-to-have features and less critical requests. These items are noted but not prioritized, ensuring the core project goals are met first before any additional features are considered.
Can RE.A.L. be used in large-scale projects?
Yes, RE.A.L. is scalable and has been effectively used in complex, large-scale projects. It involves breaking down projects into smaller, manageable parts and continuously adjusting based on progress and feedback, making it suitable for any project size.
What are the financial benefits of using RE.A.L.?
RE.A.L. significantly reduces project costs by cutting down on unnecessary planning and negotiation time, focusing on delivering valuable outcomes. Clients only pay for the actual work done, which typically saves 30-40% compared to traditional project management approaches.