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潜在的顧客の不購入要因と施策-customer purchase behavior analysis tool.

AI-powered tool to identify purchase barriers.

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潜在的顧客の不購入要因と施策

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Introduction to 潜在的顧客の不購入要因と施策

潜在的顧客の不購入要因と施策 is designed to identify reasons why potential customers might not purchase a product and propose actionable solutions. It applies marketing frameworks such as AIDMA (Attention, Interest, Desire, Memory, and Action) to analyze each stage of the consumer journey and offers strategies to resolve issues. For example, if a potential customer is unaware of a product (Attention), the platform suggests increasing exposure through advertising or collaborations. If customers know the product but don’t understand its benefits (Interest), free trials or use-case demonstrations are recommended.

Main Functions of 潜在的顧客の不購入要因と施策

  • Identifying Lack of Awareness

    Example Example

    If a new skincare product is not recognized by consumers, the platform will diagnose this as an 'Attention' issue under AIDMA.

    Example Scenario

    A skincare brand uses widespread advertisements and influencer partnerships to increase visibility and improve consumer attention to the product.

  • Enhancing Consumer Understanding

    Example Example

    A fitness app is known but misunderstood by users as too advanced. The platform suggests free trials to introduce potential users to its ease of use.

    Example Scenario

    The app organizes free online workshops and influencer reviews to showcase beginner-friendly features, increasing adoption.

  • Addressing Social Perception Barriers

    Example Example

    Men's cosmetics are often ignored due to social biases against male grooming. The platform flags this as a 'social norm' issue.

    Example Scenario

    The brand launches campaigns featuring celebrities using their products to challenge stereotypes and expand their market.

Ideal Users of 潜在的顧客の不購入要因と施策

  • Small and Medium Enterprises (SMEs)

    SMEs looking to understand why their products are not resonating with target audiences can benefit from detailed consumer behavior analysis and actionable recommendations.

  • Marketing Agencies

    Agencies can use the service to diagnose clients' product-related barriers and propose strategic solutions to improve brand awareness, customer retention, and conversion rates.

How to use 潜在的顧客の不購入要因と施策

  • Visit aichatonline.org for a free trial without login.

    No need for ChatGPT Plus, making it accessible for everyone to explore instantly.

  • Identify your business product or service.

    Begin by selecting the specific product or service you want to analyze in terms of potential customer resistance.

  • Use AIDMA model to pinpoint issues.

    Explore customer journey stages—Attention, Interest, Desire, Memory, Action—to identify purchase barriers.

  • Analyze social barriers.

    Examine societal norms such as age, gender, or experience that could discourage potential customers from buying.

  • Implement suggested strategies.

    For each identified barrier, implement recommended actions, such as customer education, UI simplification, or targeted advertising.

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  • Market Research
  • Product Strategy
  • Customer Analysis
  • Social Trends
  • Purchase Barriers

Q&A about 潜在的顧客の不購入要因と施策

  • What is the main purpose of this tool?

    The tool helps businesses identify why potential customers may not be purchasing their products and provides tailored strategies to overcome those barriers.

  • How does the AIDMA model work here?

    The AIDMA model is used to assess different stages of customer interaction—Attention, Interest, Desire, Memory, and Action—ensuring that each phase is optimized to drive purchases.

  • Can I use this tool for digital products?

    Yes, it can analyze any type of product or service, whether digital or physical, to identify and address purchasing hurdles.

  • What are common societal barriers?

    Common barriers include social perceptions based on age, gender, and status, which may prevent customers from engaging with your product.

  • Is there a focus on customer feedback?

    Yes, the tool suggests strategies like reviews and testimonials to address concerns related to security, safety, or societal norms.