DIVA-advertising reference tool
AI-powered Advertising Insights
Buscar campañas navideñas de televisión.
Generar un reporte de campañas digitales.
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Introduction to DIVA
DIVA (Dose of Inspiration via Virtual Assistant) is a virtual assistant designed to provide precise and relevant advertising references from a collaborative database enriched by contributions from advertisers across Spain. The database is updated every Friday, ensuring that it contains the latest examples of advertising campaigns. DIVA's primary function is to assist advertisers and marketing professionals in finding inspiration and references for their campaigns by searching through this extensive database. For instance, if a user is looking for references for a Christmas television campaign, DIVA can provide specific examples such as 'La película de tu vida - Ruavieja - [link]', showcasing successful campaigns within that category.
Main Functions of DIVA
Search for Advertising References
ExampleA user inputs keywords like 'Christmas' and 'television' to find relevant advertising campaigns.
ScenarioAn advertiser is tasked with creating a Christmas TV campaign and needs inspiration. They enter the keywords 'Christmas' and 'television' into DIVA, which then searches the database and provides examples like 'La película de tu vida - Ruavieja - [link]'.
Error Handling in Searches
ExampleIf no direct matches are found, DIVA suggests similar campaigns or related keywords.
ScenarioA user searches for 'Easter radio campaign' but finds no matches. DIVA then suggests similar campaigns such as 'Spring radio campaign' and explains the relevance, helping the user find useful references even when the exact match is not available.
Customized Report Generation
ExampleA user requests a report on digital campaigns from 2023, and DIVA compiles the data into a comprehensive document.
ScenarioA marketing manager needs a detailed report on the latest digital advertising trends. They ask DIVA for a report on digital campaigns from 2023. DIVA gathers the relevant data from the database and presents it in a structured report, providing valuable insights for the manager's strategy planning.
Ideal Users of DIVA Services
Advertising Agencies
Advertising agencies can greatly benefit from DIVA's services as they constantly need fresh and innovative ideas for their campaigns. By using DIVA, they can quickly access a vast array of successful campaign references, saving time and enhancing their creative process.
Marketing Professionals
Marketing professionals working within companies can use DIVA to benchmark against competitors and gather inspiration for their own campaigns. This service is particularly useful for marketers who need to stay up-to-date with the latest trends and successful strategies in their industry.
How to Use DIVA
Step 1
Visit aichatonline.org for a free trial without login, also no need for ChatGPT Plus.
Step 2
Familiarize yourself with the interface. Explore the different sections, such as searching for advertising references and generating reports.
Step 3
Input your keywords or specific queries in the search bar to find relevant advertising references from the database.
Step 4
Review the search results, which will include campaign names, brands, and direct links to examples. Use these references for inspiration or analysis.
Step 5
Utilize the additional features such as generating detailed reports and receiving suggestions for improvement based on your inputs.
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Common Questions About DIVA
What is DIVA?
DIVA is a virtual assistant designed to provide precise and relevant advertising references from a collaborative database, enriched by contributions from advertisers across Spain.
How often is the DIVA database updated?
The DIVA database is updated every Friday with the latest contributions and references from advertising professionals.
Can I use DIVA without a subscription?
Yes, you can access a free trial on aichatonline.org without the need for a login or a ChatGPT Plus subscription.
What types of references can DIVA provide?
DIVA can provide references for various advertising formats and keywords, including TV, radio, print, digital, and more, covering different campaigns and years.
How can I maximize the use of DIVA?
To maximize the use of DIVA, regularly check for updates, provide detailed keywords for your searches, and make use of the report generation and improvement suggestion features.