Breakthrough Advertising-tool for emotional ad copy creation.

Example

An ad for a dating app could tap into the innate human need for connection and belonging, much like Hinge's famous slogan, 'The dating app designed to be deleted,' which promises users a path to meaningful relationships.

Scenario

A company launching a health supplement could appeal to the desire for vitality and longevity. Instead of focusing on the technical aspects of the product, the ad would highlight the benefits of feeling energized and youthful, targeting those who prioritize well-being and active lifestyles.

Example

Patek Philippe’s slogan 'You never actually own a Patek Philippe' repositions a high-end watch purchase as an act of stewardship for future generations, adding sentimental value to an expensive item.

Scenario

For a high-end fashion brand, an ad could frame their product not just as clothing but as a symbol of social standing, conveying that purchasing this item is a way of signaling exclusivity and success to others. This shifts the perception of value from the physical garment to its social significance.

Example

Nike’s 'Yesterday you said tomorrow' ad uses only a few words to evoke guilt and motivation in its audience, encouraging them to take immediate action toward their fitness goals.

Scenario

A gym membership campaign might use a similar approach, tapping into the common experience of procrastination. With a message like 'Your future self will thank you,' the ad creates a sense of urgency, pushing the audience to sign up today rather than delay action.