SMH by MECLABS-marketing hypothesis creation tool

Example

SMH helps marketing professionals frame hypotheses like, 'If we emphasize the savings customers receive by adding clear pricing information, we will increase the number of purchases because customers are motivated by price transparency.'

Scenario

A company is unsure whether highlighting a product’s cost-saving benefits will drive more sales. Using SMH, they test the hypothesis by emphasizing savings in their messaging and measure how it impacts purchase rates.

Example

SMH refines customer messaging by testing statements such as, 'If we remove unnecessary calls-to-action from the product page, we will increase conversions because customers prefer a streamlined experience.'

Scenario

An e-commerce site struggling with low conversion rates removes distractions from its product page to see if focusing users on a single call-to-action improves sales. SMH provides a clear framework to test this.

Example

Marketers use SMH to test strategic experiments like, 'If we lengthen the landing page by adding trust-building testimonials, we will increase the number of leads because customers need more reassurance before committing.'

Scenario

A company generating leads through a short landing page hypothesizes that adding more detailed information will alleviate potential customer anxiety. Using SMH, they run a test and observe a measurable increase in leads.