How apps like GPTZero detect content written by A.I.

CNBC Television
24 Jul 202305:14

TLDREdward Tian, co-founder and CEO of GPT Zero, discusses the importance of distinguishing between human and AI-generated content in journalism and the potential impact on the industry. He highlights the challenges of enforcing AI transparency principles and the role of third-party tools like GPT Zero in detecting AI-generated texts. Tian envisions a future where GPT Zero not only detects AI but also verifies human authorship, aiming to preserve the authenticity of writing in the age of generative AI.

Takeaways

  • 📚 Edward Tian, the co-founder and CEO of GPT Zero, is a Computer Science major with a Journalism minor, reflecting his interest in both technology and authentic writing.
  • 🔍 GPT Zero was created with the goal of preserving the value of genuine writing in the face of AI-generated content, influenced by Edward's background in journalism and computer science research.
  • 🤝 An informal agreement was brokered by the White House for tech companies like Microsoft and Meta to adhere to principles that include revealing when content is AI-generated.
  • 🛡️ There is a challenge in incentivizing large AI companies to build safeguards against AI-generated content, as their business lies in AI generation, not detection.
  • 💡 GPT Zero is considering third-party solutions for AI detection, as the community recognizes the need for new technologies beyond what big companies are incentivized to provide.
  • 🌐 The potential integration of AI detection into devices' operating systems or browsers could help users identify AI-generated content by changing the color of the text.
  • 💼 For investors, knowing the source of information is crucial to avoid costly mistakes based on false facts from AI-generated news, emphasizing the importance of accurate information flow.
  • 🌟 GPT Zero's core IP includes integration with platforms like Microsoft Word and browser extensions to detect AI-generated texts in various digital spaces.
  • 🚀 The company's vision extends beyond detection, aiming to build a live tool for proving and verifying authorship, preserving the human aspect in writing.
  • 🤖 While current generative AI models cannot identify AI-generated content, the same technologies used by GPT Zero will enhance AI detection capabilities.
  • 💡 GPT Zero's investors, many of whom have an AI background, recognize the need for a detection layer in the generative AI industry to ensure the integrity of AI training models.

Q & A

  • What is GPTZero and who is its co-founder and CEO?

    -GPTZero is an application designed to detect content written by artificial intelligence. Its co-founder and CEO is Edward Tian, who is also a computer science major with a minor in journalism.

  • What motivated Edward Tian to develop GPTZero?

    -Edward Tian's background in both computer science and journalism motivated him to develop GPTZero. His research with Microsoft and Princeton's natural language processing app on AI detection, combined with his experiences as a journalism student and BBC journalist, led him to find a way to preserve the value of genuine writing in the face of AI-generated content.

  • What was the informal agreement brokered by the White House regarding AI-generated content?

    -The informal agreement brokered by the White House involved major AI companies like Microsoft and Meta, committing to abide by certain principles and to reveal when content is AI-generated.

  • Why is it difficult for large AI companies to build safeguards for AI-generated content?

    -It is difficult because the business of large AI companies is in the generation of AI, not in its detection. These companies may not be incentivized to invest in safeguards that could potentially limit their own AI generation capabilities.

  • How might GPTZero be integrated into devices or browsers to help users identify AI-generated content?

    -GPTZero could be integrated into a device's operating system or a browser, potentially changing the color of text to indicate when it was AI-generated, using intelligence in the background to inform users of the content's origin.

  • Why is it important for investors to be aware of AI-generated content in the context of information flow and accurate information?

    -It is important because AI-generated content can be prone to making up facts, which can lead to costly mistakes in trading and business decisions. Investors need accurate information to make informed choices.

  • What is the core intellectual property or vision that GPTZero is building on?

    -GPTZero's core IP and vision involve not just detecting AI-generated content but also building a live tool for people to prove and verify their own writing. The goal is to create a platform that incorporates both detection and verification to preserve the human aspect in writing.

  • How does GPTZero plan to expand its offerings beyond just detection of AI-generated content?

    -GPTZero plans to expand by integrating its detection capabilities into various platforms like Microsoft Word and creating browser extensions. It also envisions building a platform that helps users prove their authorship and verify the authenticity of their content.

  • Can GPTZero use AI to catch AI, or to identify AI-generated content in a conversational generative way?

    -While current generative AI models like ChatGPT are not programmed to identify AI-generated content, GPTZero aims to use similar technologies to enhance AI detection and potentially offer conversational generative responses in the future.

  • Why do investors with an AI background, such as Altman Capital and Sability AI, invest in GPTZero?

    -These investors recognize the need for a detection layer in the generative AI industry. Detection is crucial to ensure that new AI models are not trained on AI-generated texts, which could otherwise compromise the quality and reliability of AI training data.

Outlines

00:00

🤖 AI Detection and the Future of Journalism

The first paragraph introduces Edward Tian, Co-founder and CEO of GPT Zero, who discusses his background in both computer science and journalism. He emphasizes the importance of distinguishing between genuine and AI-generated content, especially in the journalism industry. The conversation touches on the recent informal agreement by tech giants like Microsoft and Meta to adhere to principles that reveal AI-generated content. Edward highlights the challenges of implementing such detection and the potential role of third-party technologies like GPT Zero in ensuring transparency and preserving the value of human writing.

05:01

🛡️ The Importance of AI Detection in Investing and Content Integrity

The second paragraph delves into the implications of AI-generated content for investors and the integrity of information flow. It discusses the critical need for investors to discern between genuine and AI-generated information to avoid costly mistakes based on false data. The paragraph also explores the potential integration of AI detection tools into devices and browsers to visually distinguish AI-generated content. The conversation suggests that this capability could be crucial for maintaining trust and accuracy in the rapidly evolving AI landscape.

Mindmap

Keywords

💡AI Detection

AI Detection refers to the process of identifying whether content has been generated by artificial intelligence or not. In the video, Edward Tian, the co-founder of GPT Zero, discusses the importance of distinguishing between human-written and AI-generated content to maintain the integrity and value of genuine writing. The concept is central to the video's theme, as it highlights the need for tools like GPT Zero to preserve the authenticity of information in the age of AI.

💡GPT Zero

GPT Zero is a tool developed to detect AI-generated content. The video features an interview with Edward Tian, the CEO of GPT Zero, who explains the motivation behind creating the tool. It is designed to help preserve the value of human writing in the face of increasing AI-generated content, which can potentially mislead or compromise the quality of information.

💡Journalism

Journalism is the activity of gathering, assessing, creating, and presenting news and information. Edward Tian's background in journalism plays a significant role in the development of GPT Zero, as he was concerned about the impact of AI on the industry. The script mentions his classes with 'New Yorker' writers and the need to preserve the value of writing, which is directly related to the integrity of journalism.

💡Natural Language Processing (NLP)

Natural Language Processing is a branch of AI that focuses on the interaction between computers and humans using natural language. In the script, Edward Tian's research with Microsoft and Princeton's NLP app is mentioned, which is foundational to the development of AI detection technology like GPT Zero.

💡White House Agreement

The White House Agreement mentioned in the script refers to an informal agreement between major tech companies to adhere to certain principles, including the disclosure of AI-generated content. This agreement is significant as it shows an industry-wide recognition of the need for transparency regarding AI content generation.

💡Investment and Information Flow

Investment and information flow are critical concepts in the video, as they relate to the accuracy and reliability of information used for decision-making. The script discusses how AI-generated news identified by GPT Zero can lead to false facts, which can be costly for businesses and investors, emphasizing the importance of accurate information in the investment process.

💡Core IP

Core IP, or Intellectual Property, refers to the unique technologies or innovations that form the foundation of a company's competitive advantage. In the context of the video, Edward Tian talks about GPT Zero's integration with platforms like Microsoft Word and its potential to evolve into a live tool for content verification, which represents the company's core IP.

💡AI-generated News

AI-generated news is news content created by AI algorithms. The script mentions an investigation that used GPT Zero to identify over 500 websites using AI-generated news, which can be prone to making up facts, thus affecting the reliability of the information and its impact on business decisions.

💡Verification

Verification in the context of the video refers to the process of confirming the authenticity or authorship of content. GPT Zero aims to develop a platform that not only detects AI-generated content but also verifies human-written content, ensuring the preservation of the human aspect in writing.

💡Detection Layer

A detection layer is a system or set of technologies designed to identify and distinguish between different types of content, such as human-written and AI-generated. The video discusses the need for a detection layer in the industry of generative AI to ensure that new models are trained on authentic data, avoiding the contamination of AI-generated texts.

💡Investors

Investors in the script are portrayed as stakeholders who need to be aware of the origin of information due to its impact on their investment decisions. The video emphasizes the importance of knowing whether content is AI-generated to avoid making decisions based on false or misleading information.

Highlights

GPTZero, co-founded by Edward Tian, aims to detect AI-generated content.

Edward Tian's background in journalism and computer science influenced the creation of GPTZero.

GPTZero has over a million registered users since its launch in January.

The tool is designed to preserve the value of genuine human writing.

An informal agreement by tech giants to reveal AI-generated content was brokered by the White House.

Large AI companies may not be incentivized to build safeguards for AI detection.

The AI community suggests a third-party tool like GPTZero for unbiased detection.

Potential integration of GPTZero into devices' operating systems or browsers to indicate AI-generated text.

AI-generated misinformation can be costly in investment and trading decisions.

GPTZero's core IP includes integration with Microsoft Word and a web extension for text detection.

Future plans for GPTZero involve building a live tool for content verification and preserving human writing aspects.

GPTZero envisions a platform that incorporates both AI detection and verification.

Investors from an AI background recognize the need for a detection layer in the generative AI industry.

AI-generated texts should not be used to train new models to avoid skewed results.

GPTZero's technology could enhance AI detection capabilities in the future.

The challenge for generative AI models to identify AI-generated content is currently not feasible.

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