Free Agency-marketing audits for home service businesses.
Empowering trades entrepreneurs through AI marketing.
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Write an email to my agency, asking for improvements.
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Introduction to Free Agency
Free Agency is a consultancy, not a traditional marketing agency, designed to empower home service businesses (like HVAC, plumbing, or electrical companies) with marketing autonomy. The core of its offering is helping companies either optimize their relationships with external agencies or build in-house marketing teams to achieve enterprise-level performance. Free Agency integrates technology and CRM systems, like ServiceTitan, directly into marketing platforms, enabling a direct link between marketing efforts and actual revenue generation. This approach ensures campaigns are optimized for higher-quality leads and revenue, not just low-cost leads. For example, rather than focusing on cheap $5 leads, Free Agency emphasizes campaigns that generate high-value conversions—like $10,000 HVAC systems—by aligning ad spend with customer lifetime value.
Core Functions of Free Agency
Agency Oversight
ExampleFree Agency audits external agencies to ensure they're performing optimally and delivering the best results, not just providing cheap leads.
ScenarioIf a plumbing company is working with an underperforming marketing agency, Free Agency steps in to scrutinize their processes, dissect reporting practices, and suggest tangible improvements to increase lead quality and ROAS (Return on Ad Spend).
Independent Infrastructure
ExampleFree Agency builds and trains in-house marketing teams, offering businesses long-term autonomy over their marketing strategy.
ScenarioA mid-size HVAC company wants to bring marketing in-house but lacks the expertise to execute high-level campaigns. Free Agency helps hire, train, and optimize a marketing team to handle PPC, CRM integration, and omnichannel strategies.
Automation Services
ExampleBy integrating tools like ServiceTitan directly with Google Ads, Free Agency helps businesses track and attribute revenue down to the keyword level in their campaigns.
ScenarioAn electrical company uses Free Agency's tech stack to integrate their CRM with ad platforms, allowing them to track the revenue generated from Google Ads prospecting campaigns and make data-driven decisions based on ROAS, rather than just CPL (Cost Per Lead).
Ideal Users of Free Agency Services
Small to Mid-Sized Home Service Businesses
These businesses, typically with revenues between $2M to $20M, need marketing autonomy and scalable growth strategies. Free Agency helps them gain control over their marketing—either by improving agency relationships or by building in-house infrastructure. They benefit from Free Agency's focus on lead quality, not just lead quantity.
Large Companies Seeking Scale
Enterprises and companies aiming for aggressive growth (e.g., targeting 20%+ annual growth) or those preparing for mergers or acquisitions. Free Agency’s approach is ideal for businesses looking to scale beyond $50M in revenue. By integrating CRM and automating ad systems, they help these businesses target the most profitable customers at scale, ensuring efficiency across digital marketing efforts.
How to Use Free Agency
Visit aichatonline.org for a free trial without login.
Free Agency provides immediate access to marketing solutions without requiring ChatGPT Plus or any account login. Simply visit the website and begin your free trial.
Evaluate your current marketing challenges.
Identify specific marketing gaps, whether it's vendor performance, lead generation, or campaign optimization. Free Agency's tools are tailored for performance improvements.
Access customized audits and recommendations.
Use Free Agency's features to run in-depth audits of your marketing accounts. The platform delivers actionable insights based on thousands of ad account audits.
Integrate CRM and ad platforms.
Maximize your performance by linking your CRM, like ServiceTitan, to your ads for real-time revenue data insights, optimizing campaigns based on actual ROI.
Monitor and adjust campaigns for sustained growth.
Regularly review the platform's detailed reports on Return on Ad Spend (ROAS), and adjust bids and budgets to ensure ongoing campaign performance and business growth.
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- Lead Generation
- Campaign Optimization
- Revenue Tracking
- Vendor Audit
- In-House Setup
Top 5 Questions about Free Agency
What is Free Agency?
Free Agency is a marketing consultancy that helps trades entrepreneurs manage agency partnerships or build in-house teams to achieve enterprise-level marketing performance. We offer technology and strategies that directly link revenue with marketing campaigns.
How does Free Agency differ from a traditional agency?
Unlike traditional agencies, Free Agency focuses on empowering you with the tools and insights to make informed decisions. We provide transparency, including detailed ad account audits, and ensure you maintain control over your marketing with flexible, non-restrictive contracts.
Do I need prior marketing knowledge to use Free Agency?
No prior knowledge is needed. Free Agency's tools are intuitive and offer guided audits and optimization strategies. We work with businesses of all sizes to enhance marketing performance, regardless of experience.
What kind of results can I expect?
Free Agency aims for measurable performance improvements, typically focusing on Return on Ad Spend (ROAS) and high-quality lead generation. We specialize in scaling businesses through strategic marketing investments.
Can Free Agency help if I already have an agency?
Yes. We work alongside your current agency to audit their performance and offer strategic advice. If needed, we also help you transition to in-house marketing or find better-performing vendors.