Negative Keyword Hunter-AI-based negative keyword generator.

Example

Search terms such as 'DIY' or 'tutorial' often indicate that the user is not looking to purchase a product or service, but rather seeking information. By adding 'DIY' as a negative keyword, a home repair service can avoid displaying ads to users who want to fix something themselves.

Scenario

A plumbing company running ads might exclude 'DIY plumbing tutorial' as a negative keyword to avoid showing their ad to users seeking to perform plumbing tasks on their own.

Example

For an electronics retailer selling new gadgets, searches like 'used' or 'second-hand' may not be relevant, as the business does not offer refurbished or second-hand products.

Scenario

A high-end electronics store adds 'used,' 'second-hand,' and 'refurbished' as negative keywords to ensure that their ads are not triggered by users looking for cheaper, used alternatives.

Example

A company offering local services in Chicago may want to add 'New York,' 'Los Angeles,' and other city names as negative keywords to ensure their ads are only shown to users within their service area.

Scenario

A Chicago-based catering company uses Negative Keyword Hunter to exclude search queries mentioning other cities, like 'catering services in New York,' to avoid wasting ad spend on irrelevant locations.