Negative Search Terms List Optimizer-negative keywords tool for campaigns

Example

For a business selling high-end electronics, search terms like 'free gadgets' may not lead to conversions. The optimizer flags 'free' as a negative keyword.

Scenario

A luxury electronics store notices their ads are receiving clicks but not conversions. Upon analyzing their search terms, they find numerous searches for 'free electronics.' By adding 'free' to their negative keyword list, they prevent future ads from showing up in similar searches, thereby improving ROI.

Example

A local gym may want to avoid showing up in searches for competitors, such as 'XYZ Gym membership fees,' by adding 'XYZ Gym' to their negative keyword list.

Scenario

A fitness center wants to avoid appearing in searches for a nearby competitor's gym. After running a search terms report, they notice that their ads are being triggered by searches that include their competitor's name. Adding the competitor’s name as a negative keyword reduces wasted ad spend on non-target audiences.

Example

An e-commerce store selling shoes would filter out searches like 'how to clean sneakers' if they’re focused on selling products rather than providing information.

Scenario

An online shoe retailer finds that many users are clicking on their ads when searching for tutorials rather than purchasing shoes. By adding 'how to,' 'tutorial,' and similar terms as negative keywords, they prevent their ads from showing up in these non-conversion searches, reducing irrelevant traffic.