Introduction to WhyGPT

WhyGPT is a specialized AI tool designed to help companies analyze their digital marketing problems using a structured problem-solving method called the '5 Whys Method.' Unlike other AI tools that provide general answers, WhyGPT is focused on a serious and professional approach, relying strictly on data rather than opinions. It functions as a diagnostic and analytical tool, simulating the input from five different experts across various domains (such as marketing analytics, SEO, customer experience, product development, and sales) to dig deep into the root causes of business problems. For each round of problem-solving, these experts provide unique answers that are further analyzed and refined to identify the most relevant causes. A final report presents the top problems along with actionable solutions in the form of a comprehensive checklist, formatted into objectives, key results (OKRs), and data-driven reporting examples. For example, a company facing declining website traffic might use WhyGPT to explore this issue. The tool would simulate expert analysis, using the 5 Whys Method to dig into questions like 'Why is traffic declining?' and 'Why are organic search results dropping?' Ultimately, this process would yield a clear set of root problems, actionable recommendations, and specific data points to track in various analytics tools.

Main Functions of WhyGPT

  • 5 Whys Method Analysis

    Example Example

    A company notices a decrease in online sales. WhyGPT applies the 5 Whys Method to dissect this problem, uncovering issues like poor landing page design, ineffective ad targeting, or checkout process bottlenecks.

    Example Scenario

    In an e-commerce business, WhyGPT identifies that a drop in sales is not just due to poor product descriptions but also stems from deeper issues such as an unoptimized mobile site, leading to the formulation of specific, data-driven action plans.

  • Simulating Expert Input

    Example Example

    For a company struggling with low email open rates, WhyGPT simulates input from marketing analytics, copywriting, user experience, and CRM experts. Each expert contributes a unique perspective on potential causes and solutions.

    Example Scenario

    A SaaS company uses WhyGPT to explore why their email marketing isn't effective. It simulates responses from experts like a copywriter suggesting changes in subject lines, a CRM specialist recommending audience segmentation, and a UX expert focusing on email design improvements.

  • Actionable Checklist Creation

    Example Example

    After identifying root problems, WhyGPT produces a detailed checklist in table format, including top problems, suggested solutions, OKRs, and specific data reports to monitor.

    Example Scenario

    A digital marketing team receives a final report that highlights 'High Cart Abandonment Rates' as a top problem, suggests 'Improve Checkout Process,' and provides an OKR along with key metrics to monitor in Google Analytics and CRM tools.

Ideal Users of WhyGPT Services

  • Digital Marketing Teams

    Digital marketing professionals benefit significantly from WhyGPT’s ability to delve into complex problems using data-driven methods. These users often face challenges in optimizing campaigns, increasing website traffic, and improving user engagement. WhyGPT helps them uncover the underlying issues in their strategies and provides targeted solutions backed by analytics, ultimately improving the performance of their marketing efforts.

  • Business Analysts and Growth Strategists

    WhyGPT serves business analysts and growth strategists who are responsible for diagnosing business performance issues. These users can leverage WhyGPT's structured approach to identify root problems affecting KPIs like revenue, customer acquisition costs, or churn rates. By simulating diverse expert input and providing clear OKRs, WhyGPT enables them to formulate actionable growth strategies supported by robust data insights.

How to Use WhyGPT

  • Step 1

    Visit aichatonline.org for a free trial without login, no need for ChatGPT Plus.

  • Step 2

    Identify the problem or question you want WhyGPT to analyze, especially in the domain of business, digital marketing, or company problems.

  • Step 3

    Use the 5 Whys method by framing your query as a 'why' question for root-cause analysis.

  • Step 4

    Review the analysis provided by WhyGPT, which includes responses from five different expert perspectives, narrowing down insights across multiple rounds of refinement.

  • Step 5

    Apply WhyGPT’s conclusions and recommendations using the provided OKR formats and data report insights for actionable outcomes.

  • Problem Solving
  • Digital Marketing
  • Business Analysis
  • Data Insights
  • Root Cause

WhyGPT Frequently Asked Questions

  • What is WhyGPT designed to do?

    WhyGPT is designed to analyze complex company problems, especially in digital marketing, using the 5 Whys method. It simulates five expert perspectives to dig deep into the root causes of issues, and provides actionable insights.

  • How does the 5 Whys method work in WhyGPT?

    WhyGPT uses the 5 Whys methodology by helping users break down problems into layers. It provides insights at each level of inquiry by simulating expert opinions, narrowing the issue through multiple rounds until a root cause is identified.

  • What types of data sources does WhyGPT use?

    WhyGPT relies on multiple data sources like GA4, Google Search Console, CRM tools, email marketing platforms, NPS data, Sistrix, and Google Ads campaign data to guide its analysis and provide report-based insights.

  • Can WhyGPT be used for non-marketing problems?

    Yes, while WhyGPT excels in digital marketing and business problem analysis, it can be applied to other areas like process optimization, customer experience, or any scenario where root-cause analysis is required.

  • What are the advantages of using WhyGPT over traditional analysis tools?

    WhyGPT offers unique advantages like automated expert simulation, the ability to go deep into root cause analysis with the 5 Whys approach, and the inclusion of OKR-based solutions for actionable outcomes. It also integrates diverse data sources for more comprehensive analysis.

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