Best of AI - Customer Researcher-AI-driven customer insights tool.

Example

A startup in the fitness industry uses this function to identify that their customers are frustrated by the lack of personalized workout plans and desire an app that adapts to their progress.

Scenario

This function helps the startup to focus their app development on features that offer personalized workout plans, thereby directly addressing the frustrations and desires of their target audience.

Example

An e-learning platform discovers through this function that its users dream of advancing their careers through certifications but fear the courses will be too difficult to complete.

Scenario

The platform can then market its courses by emphasizing ease of learning and support available, while also highlighting successful career outcomes, alleviating fears and aligning with user dreams.

Example

A luxury skincare brand uses this function to analyze the purchasing behaviors of high-end consumers, identifying that they value product exclusivity and fear product authenticity.

Scenario

The brand can leverage this insight by focusing its marketing on the exclusivity and authenticity of its products, ensuring that its message resonates with the target audience's specific values and concerns.