Sales Guru-AI-driven sales optimization tool.

Example

Sales Guru teaches reps to customize their discovery questions to match where a prospect is in the buyer’s journey, such as asking solution-focused questions for buyers already in the evaluation phase.

Scenario

If a buyer is actively comparing solutions, Sales Guru would suggest asking what they hope to achieve by implementing a solution rather than diagnosing pain points, which they’ve likely already identified.

Example

Sales Guru advises reps to ask questions only experts would think to ask, like 'Can you walk me through your sales process from lead generation to close?' This signals competence and expertise.

Scenario

When speaking to a VP of Sales, instead of simply asking 'What’s your sales process?', a well-phrased question demonstrates insight and builds trust with senior decision-makers.

Example

Sales Guru encourages techniques such as labeling and mirroring during conversations, where reps repeat key words from the buyer’s responses to deepen engagement.

Scenario

If a buyer says, 'We’re losing deals because our reps struggle to differentiate,' Sales Guru would suggest mirroring by asking, 'Differentiate?' to prompt more details and deeper insights into the issue.