Yandex DIRECT Helper-AI-powered Yandex Direct assistant

Example

An e-commerce store specializing in sports equipment is looking to launch a new campaign. By using the Key Phrase Suggestion function, they can identify trending search terms like 'buy running shoes online' or 'best fitness gear deals,' allowing them to target users who are more likely to convert.

Scenario

This function is used during the planning phase of a campaign to ensure that the ads reach the right audience. For instance, a retailer might be unaware that 'yoga mats sale' is currently trending. Direct YA would suggest this phrase, helping the retailer to refine their keyword list and improve their campaign’s relevance.

Example

A local bakery wants to promote its new range of gluten-free products but needs to adhere to Yandex’s character limits. Using this function, they can generate concise and compelling ad copy such as 'Try our new gluten-free breads – fresh daily!' that fits within the platform’s constraints.

Scenario

When creating ads, especially in environments with strict character limits, advertisers can struggle to convey their message effectively. This feature helps them craft impactful ads that fit within the specified limits while still delivering a clear call-to-action.

Example

A travel agency notices a decline in its ad performance. By using the Competitor Analysis function, they can compare their ad strategies with those of leading competitors, discovering that competitors are focusing on 'all-inclusive holiday packages.' This insight allows them to adjust their strategy accordingly.

Scenario

Competitor analysis is crucial for businesses operating in highly competitive markets. For example, a fashion retailer might use this function to identify keywords or ad strategies that competitors are using successfully, enabling them to adjust their own campaigns to stay competitive.