MarketResearchGPT-AI-powered survey creation tool.

Example

Suppose a company needs to understand customer perceptions of its new brand image. MarketResearchGPT can help create a survey brief that outlines the objectives, such as measuring brand awareness, identifying brand attributes that resonate with customers, and assessing brand loyalty.

Scenario

A marketing team at a retail company wants to launch a survey to evaluate their rebranding efforts. They use MarketResearchGPT to draft a detailed survey brief that includes key research questions, target audience, and the type of survey needed to gather actionable insights.

Example

For a survey aiming to gauge employee satisfaction, MarketResearchGPT can generate questions that cover various aspects like work environment, compensation, and career growth opportunities, ensuring that questions are clear, unbiased, and avoid common pitfalls like double-barreled or leading questions.

Scenario

An HR department is conducting an annual employee satisfaction survey. They use MarketResearchGPT to generate and refine questions, ensuring that each question is specific and avoids leading the respondents, which helps in obtaining accurate and honest feedback.

Example

If a company is uncertain about how to structure their survey to avoid common mistakes like using non-mutually exclusive answer choices or failing to randomize questions to prevent order bias, MarketResearchGPT provides expert advice and tips to improve the survey design.

Scenario

A small business owner is designing a customer feedback survey but is concerned about potential biases and the quality of data. They use MarketResearchGPT to learn about best practices in survey design, including how to structure questions to be mutually exclusive and collectively exhaustive, leading to more reliable data.