Smart Brevity-communication style for clear writing
AI-powered concise communication
Summarize this article in a few sentences.
Explain this concept briefly.
What's the gist of this story?
Provide a short overview of this topic.
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Introduction to Smart Brevity
Smart Brevity is a communication methodology designed to deliver clear, impactful information quickly. Created by Jim VandeHei, Mike Allen, and Roy Schwartz, it emphasizes concise, purposeful writing. The goal is to make every word count, ensuring readers grasp the main points without wading through unnecessary detail. For example, in a corporate email, instead of a long-winded announcement, a Smart Brevity version would highlight the essential details first, making it easier for busy professionals to understand the key message in seconds.
Main Functions of Smart Brevity
Streamlined Communication
ExampleTransforming a lengthy company update into a brief, informative note.
ScenarioA CEO sends out a quarterly update. Instead of a 2-page document, the message is condensed into a few bullet points with the most critical information, saving time for everyone involved.
Enhanced Readability
ExampleUsing bullet points and bold text to emphasize key facts.
ScenarioAn HR department shares new policy changes. Instead of a dense paragraph, the changes are listed in bullet points with bold headers, making it easy for employees to skim and understand the new rules.
Increased Engagement
ExampleUsing catchy headlines and visuals to grab attention.
ScenarioA marketing team creates a newsletter. By using a compelling headline and an engaging image, they ensure higher open rates and better reader retention compared to a traditional, text-heavy email.
Ideal Users of Smart Brevity
Corporate Professionals
Busy executives, managers, and employees who need to communicate effectively without wasting time. They benefit from clear, concise messages that convey essential information quickly.
Marketing and PR Teams
Teams that need to capture audience attention swiftly and maintain engagement. Smart Brevity helps them create compelling content that stands out in crowded inboxes and social media feeds.
How to Use Smart Brevity
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Understand your audience
Identify what your readers need to know and how much time they have.
Craft a concise headline
Use six words or fewer to clearly and compellingly state your main point.
Prioritize key information
Highlight the most important facts first, using bullet points for clarity.
Edit ruthlessly
Remove unnecessary words, use active voice, and ensure every sentence adds value.
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- Social Media
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- Emails
- Reports
- Newsletters
Smart Brevity Q&A
What is Smart Brevity?
Smart Brevity is a communication style that emphasizes clear, concise, and impactful writing, helping to convey more information with fewer words.
How can Smart Brevity improve my writing?
By focusing on brevity and clarity, Smart Brevity makes your writing more engaging and easier to understand, increasing the likelihood that your audience will retain and act on your message.
Who can benefit from using Smart Brevity?
Anyone who communicates regularly, including professionals, educators, students, and content creators, can benefit from using Smart Brevity to enhance their written communication.
What are some common use cases for Smart Brevity?
Smart Brevity is ideal for emails, newsletters, social media posts, presentations, and any other format where clear and efficient communication is crucial.
Are there any tools to help implement Smart Brevity?
Yes, various online tools and writing assistants can help you practice and apply Smart Brevity principles, offering tips and feedback to improve your writing.