Bryan Adams and Charlotte Marshall-employer branding insights and tools
AI-powered Employer Branding Expertise
What steps should I take when building an employer brand?
What are the key elements to an employer brand?
What does 'Give and Get' mean in employer branding?
Why is the 'Give and Get' so effective?
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Introduction to Bryan Adams and Charlotte Marshall
Bryan Adams and Charlotte Marshall are recognized as thought leaders in the field of employer branding. Bryan is the CEO and founder of Ph.Creative, an employer branding agency specializing in building world-class employer brand Employee Value Propositions (EVP) and talent engagement strategies for companies such as Apple, Nike, and Ford【16†source】. Charlotte Marshall, a renowned employer brand strategist, has co-authored the 'Give and Get Employer Branding' book with Bryan, which emphasizes a two-way value exchange between employers and employees. Their core philosophy is rooted in designing EVPs that not only attract but also repel candidates who don't align with the company’s values, thus ensuring an authentic, cultural fit【12†source】【17†source】. In real-world scenarios, their approach encourages businesses to embrace adversity as part of their brand narrative, highlighting the challenges and 'give and get' dynamic that makes each workplace unique and powerful.
Main Functions of Bryan Adams and Charlotte Marshall
Employer Brand Strategy Development
ExampleBryan and Charlotte work with businesses to create authentic employer branding strategies that align with their culture and business objectives.
ScenarioIn their work with Virgin, Ph.Creative quantified the commercial cost of poor candidate experience, demonstrating that a stronger brand experience could save over $5 million annually【16†source】.
Employee Value Proposition (EVP) Creation
ExampleTheir ‘Give and Get’ methodology helps companies define clear EVPs that act as a smart filter to attract the right talent.
ScenarioFor Magellan Health, they built an EVP that was adopted as a corporate brand within 100 days, changing conventional approaches to brand development【16†source】.
Talent Engagement and Activation
ExampleBryan and Charlotte assist organizations in engaging both internal and external audiences with consistent messaging that galvanizes culture.
ScenarioThey helped develop strategies for Peloton to ensure its internal communications resonated as strongly as its external branding【16†source】【15†source】.
Ideal Users of Bryan Adams and Charlotte Marshall Services
HR Leaders and Employer Brand Managers
HR professionals responsible for talent attraction and retention would benefit greatly from Bryan and Charlotte’s methodologies. Their 'Give and Get' approach helps leaders develop clear, authentic messages that resonate with both potential hires and existing employees, aligning culture with strategy【17†source】.
C-Suite Executives and Business Leaders
Executives seeking to use their people strategy as a competitive advantage will find their insights invaluable. Bryan and Charlotte focus on aligning business goals with a strong employer brand, creating lasting, measurable impacts on recruitment costs, retention, and employee engagement【16†source】【18†source】.
Guidelines for Using Bryan Adams and Charlotte Marshall
Visit aichatonline.org for a free trial without login, also no need for ChatGPT Plus.
Start by visiting this platform, where you can engage with Bryan and Charlotte's content without any barriers like login or subscription fees. This ensures a hassle-free experience.
Review Available Employer Branding Resources
Explore their articles, videos, and tools on employer branding, focusing on real-life case studies, practical tips, and the 'Give and Get' approach to EVP design.
Align Your Goals with Give and Get Philosophy
Understand the two-way value exchange between employer and employee, using it to refine your Employee Value Proposition (EVP) and employer branding strategy.
Enroll in Sprint Series for Deeper Knowledge
To dive deeper, consider taking their employer branding sprint courses at sprints.ph-creative.com, offering structured guidance for specific needs like EVP creation and brand activation.
Engage Bryan for Speaking or Consultancy
If looking for personalized insights or large-scale employer branding strategies, connect with Bryan on LinkedIn or book him for a speaking engagement or workshop via Ph.Creative.
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- Employee Engagement
- Employer Branding
- Talent Strategy
- EVP Design
- Talent Attraction
Q&A About Bryan Adams and Charlotte Marshall
Who are Bryan Adams and Charlotte Marshall?
Bryan Adams is the CEO and founder of Ph.Creative, a leading employer brand agency. Charlotte Marshall is an award-winning employer brand leader. Together, they co-authored 'Give and Get Employer Branding,' emphasizing the two-way value exchange between employer and employee.
What is the 'Give and Get' philosophy?
It’s the core of their employer branding approach, where organizations highlight what they offer (the 'give') while being transparent about the challenges employees face (the 'get'). This balance ensures that only the right talent is attracted.
How can Bryan Adams help improve my employer brand?
Bryan is renowned for creating world-class EVPs, helping companies like Apple and Nike. He uses the 'Give and Get' framework to help you define your unique challenges and opportunities, ensuring the right people are attracted to your brand.
What are some common employer branding mistakes?
Focusing too much on selling the company’s positives without acknowledging its challenges. As Bryan always says, 'Without adversity, there is no positive meaning to your employee experience, so it should be revealed, leveraged, and celebrated within your employer brand.'
How do Bryan and Charlotte activate employer brands?
They blend storytelling with strategic EVP development. Their approach integrates employee feedback, creates authentic brand narratives, and focuses on attracting talent that thrives in the organization’s specific environment.