ChatJTBD-AI-powered JTBD research scripts

Example

A startup is developing a new task management app and wants to understand why users struggle with existing solutions. ChatJTBD helps the team create a set of interview questions that uncover the specific 'jobs' users are trying to accomplish with current tools, and the frustrations they face.

Scenario

The startup uses these insights to design features that address unmet needs, such as a more intuitive user interface or better collaboration tools.

Example

A consumer goods company wants to survey a large group of customers to identify what drives their purchase decisions for household products. ChatJTBD assists in formulating survey questions that go beyond traditional demographic queries to explore the contextual factors influencing buying behavior.

Scenario

The company discovers that convenience and sustainability are key drivers, leading them to develop more eco-friendly packaging and streamlined purchasing options.

Example

An enterprise software company wants to align its product development teams around a common understanding of customer needs. ChatJTBD helps the company structure a workshop where team members collaboratively map out the JTBD for different user segments.

Scenario

This results in a shared vision that guides the development of new features, ensuring they meet the actual needs of users rather than just technical specifications.