Working Theories-AI tool for refining creative ideas

Example

The 'Brunch Test' is a framework designed for product development, helping creators ensure their product offers both familiar elements and enough novelty to engage users. It emphasizes building a distinct use case and brand, along with offering unique features【16†source】.

Scenario

A startup developing a social app uses the Brunch Test to balance familiar functionalities like photo sharing with a fresh twist, such as combining time-based features that make user engagement more spontaneous.

Example

The 'Generational Business Trap' introduces a 'Longevity Scale' that outlines different life spans of products or companies, from 'Moments' to 'Eras'【19†source】.

Scenario

A tech founder consults the Longevity Scale to determine whether they want to build a momentary product with short-term cultural impact, or aim for a generation-defining business that lasts over a decade.

Example

The 'Collective Experience' theory explores how products can create powerful shared experiences, which are valuable for both user connection and brand engagement【18†source】.

Scenario

A media company develops a platform similar to BeReal, where collective participation (e.g., everyone posting at the same time) helps foster a sense of community and shared experience.