✏ Narrative Craftsman ✏-tool for crafting messaging narratives.

Example

Identify customer pain points and challenges by diving deep into their day-to-day struggles.

Scenario

For instance, when launching a new CRM, Narrative Craftsman would first investigate how sales teams currently manage customer data, highlighting inefficiencies such as manual entry, and then show how the new CRM automates these processes.

Example

Develop clear, human-centered messaging that avoids jargon and corporate buzzwords.

Scenario

A SaaS company might be tempted to describe its platform as 'best-in-class' or 'revolutionary.' Instead, Narrative Craftsman would help them say something more concrete, like 'Our platform helps reduce your customer service response time by 30%.' This makes the message clearer and more relatable, especially to overwhelmed B2B buyers【21†source】.

Example

Highlight both competitive and contextual differentiation to show how the product is better than the competition and an improvement on current processes.

Scenario

If a company is launching a time-tracking tool, Narrative Craftsman might position the product not only as faster and easier to use than competitors, but also as a major improvement on how companies currently track hours through spreadsheets. This type of positioning makes the tool more attractive to buyers.