GSC Keyword Ranking Changes Scatter Plot-SEO ranking change visualization.
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Introduction to GSC Keyword Ranking Changes Scatter Plot
The GSC Keyword Ranking Changes Scatter Plot tool is designed to visualize changes in keyword rankings or clicks before and after a Google update. By exporting data from Google Search Console (GSC) and plotting it on a scatter plot, users can clearly see how their website's keywords have been affected. Each point on the scatter plot represents a keyword, with its position before the update on the x-axis and its position after the update on the y-axis. This visualization helps users easily identify which keywords have improved, declined, or been lost due to the update. For example, if a keyword's ranking position improves from 15 to 10, it will appear in the lower-left quadrant of the plot, indicating a positive change.
Main Functions of GSC Keyword Ranking Changes Scatter Plot
Visualizing Keyword Changes
ExamplePlotting keyword rankings or clicks before and after a Google update.
ScenarioA website owner exports their GSC data for a 2-4 week period before and after a Google update. They upload this data to the tool, which generates a scatter plot showing the changes in keyword rankings. Points in the lower-left quadrant indicate keywords that have improved, while points in the upper-right indicate keywords that have declined.
Identifying Lost Keywords
ExampleHighlighting keywords that have dropped out of the rankings entirely.
ScenarioA digital marketer wants to understand which keywords their site no longer ranks for after a Google update. The scatter plot highlights these 'lost keywords' separately, helping the marketer focus their efforts on regaining visibility for these terms.
Quantifying Improvements and Declines
ExampleUsing the legend to show the number of improved, declined, and lost keywords.
ScenarioAn SEO analyst presents a report to their client showing the impact of a recent Google update. The scatter plot's legend provides a quick summary of the number of keywords that have improved, declined, or been lost, giving the client a clear understanding of the update's impact.
Ideal Users of GSC Keyword Ranking Changes Scatter Plot
SEO Professionals
SEO professionals can use this tool to monitor and analyze the impact of Google updates on their keyword rankings. By visualizing changes, they can quickly identify which keywords need attention and adjust their strategies accordingly.
Digital Marketers
Digital marketers benefit from understanding how their campaigns are performing in terms of keyword visibility. The tool helps them measure the effectiveness of their efforts and make data-driven decisions to improve their search engine rankings.
Website Owners
Website owners can use this tool to gain insights into how Google updates affect their site's visibility. It provides a clear visual representation of keyword performance, making it easier to understand and address any issues that arise.
Steps to Use GSC Keyword Ranking Changes Scatter Plot
Visit aichatonline.org for a free trial without login, also no need for ChatGPT Plus.
Start by accessing the tool through aichatonline.org. No registration or premium subscription is required for the free trial.
Prepare your data in Google Search Console.
In Google Search Console, go to Search Results and change the date to compare a 2-4 week period before and after a potential Google update. Use the easy custom comparison extension for this task.
Export the data as a CSV file.
Download your data by exporting it as a CSV file. Name the file 'queries' for easy recognition.
Upload the CSV file to the tool.
Use the upload feature on the GSC Keyword Ranking Changes Scatter Plot tool to import your 'queries' CSV file.
Generate and analyze the scatter plot.
The tool will automatically generate a scatter plot, highlighting keyword ranking changes. Analyze the plot to identify improvements, declines, and lost keywords.
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Detailed Q&A about GSC Keyword Ranking Changes Scatter Plot
What is the primary function of the GSC Keyword Ranking Changes Scatter Plot tool?
The primary function of the tool is to visualize changes in keyword rankings or clicks before and after a Google update using a scatter plot. This helps users identify improvements, declines, and lost keywords efficiently.
How can I compare keyword performance before and after a Google update?
To compare keyword performance, export the relevant data from Google Search Console for the periods before and after the update, and upload the CSV file to the tool. The scatter plot generated will display the changes clearly.
What data do I need to prepare before using this tool?
You need to prepare a CSV file from Google Search Console containing keyword performance data for a selected period before and after a Google update. This file should include metrics such as clicks and impressions.
How are improvements and declines in keyword rankings represented in the scatter plot?
Improvements are represented by points moving towards better numbers (lower ranking position or increased clicks) and are plotted in the bottom left quadrant. Declines are represented by points moving towards higher numbers (higher ranking position or decreased clicks).
What additional features does the tool provide for data analysis?
The tool includes a reference line to indicate no change and a legend to quantify the number of improvements and declines. Points where ranking positions decrease to zero are considered declines, not improvements.