Heat Map Insights-AI-driven heat map insights.

Example

A scroll heat map tracks how far users scroll down a webpage, showing the percentage of visitors that reach specific sections. The top part of the page usually shows warmer colors, indicating higher visibility, while sections that are rarely seen display cooler colors.

Scenario

A blog owner notices that most visitors do not scroll past the halfway mark on an article, missing out on key calls to action (CTAs). Based on this insight, the blog owner decides to reposition CTAs higher up to ensure they are seen by more visitors, thereby increasing engagement and conversion rates.

Example

Click heat maps visualize where visitors are clicking on a webpage, highlighting areas with high interaction as hot spots. This is particularly useful for assessing the effectiveness of buttons, links, and interactive elements.

Scenario

An e-commerce store uses click heat maps to analyze its product page layout. It finds that users are frequently clicking on product images instead of the 'Add to Cart' button, suggesting confusion. To address this, the store repositions the 'Add to Cart' button closer to the images, resulting in a noticeable increase in conversions.

Example

Hover heat maps (or mouse movement maps) show where users move their mouse, giving an approximation of where their attention is focused. While not as precise as click data, it provides insight into what content users are likely reading or viewing.

Scenario

A financial services website observes through hover heat maps that visitors are spending a lot of time hovering over a dense block of text without clicking any links. This indicates either interest or confusion. To improve user experience, the site owner breaks the text into smaller, more readable sections and adds a clear CTA, enhancing engagement.